Tuesday, July 7, 2009

Google OS

Well it's hot news right now, trending at Number 1 on Twitter, Google have announced that they are going to be introducing the Google Chrome OS. Yay... or perhaps not?

*Okay, a quick disclaimer, I'm not a Google Fanboy. I do believe them to be evil and slowly we're all letting them take over the world.*

Okay, so that said. This is fantastic news for those in the netbook industry. Not only do these products need to be cheaper, the need to be running on fewer resources. In theory then, why not simply build a system that requires most of the hard processing to be done by another machine? The internet allows exactly that to happen. With the multitude of other free offerings from Google (like Maps, Docs and Gmail to name a few) you already have a good deal of what you already need by simply logging into your Google account. Could this be an on boot setting?

Okay, all that excitement. Should Microsoft be worried? I wouldn't think so right now. While they've not exactly set the world alight with their netbook offerings (I believe this to be the most competitive market at this time) I think they're more interested in what Google will offer than fear what they will offer at this time.

One part that kind of makes me wonder however is, "How will Google make money out of this deal?" Well if you're doing all of your computing online then you'll need to have a steady stream of ads, right? Google are an advertising company the bottom line is how they show a profit.

I'd turn this about and argue that they can't really create a true OS. If they did, they would once again offer choices to the user. Choice of programs they run, perhaps Open Office? Choice of Browser, perhaps Internet Explorer. But more importantly and even while you have a browser you'll always (we hope) have this choice, the choice in search engine, perhaps Ask.com. You see, if you automatically log into Google, all of those products offered by Google offer Google Search (that's a lot of Google).

Oh... and isn't locking your browser into your OS a bit of a problem? Okay, I know that there are many legal points there that I no doubt just don't get... and personally I think Microsoft should have won that one. I don't see Google offering a full OS for that reason.

There are tons of pro's and con's at this time for both Windows (Gasp! yes... that's right pro's too) and another type of OS. But if I were Microsoft I would simply keep working on Windows7 and IE8. Bing has already impressed me, so I'm really expecting much from them this time round - the first time in a very, very... long time!

The battle may not yet have begun, but have the Chrome Wars just started?

Monday, July 6, 2009

What's in a Name?

So much of SEO is about targeting the right keywords. This holds true for any form of marketing be it online or offline.

Russia's Gazprom and Nigeria's state-operated NNPC formed the company - pronounced "nye-gaz"

Then I came across an Epic FAIL. What happens when you mix Russian and Nigerian companies to supply Europe with gas? Nigerian Gas? Nope. Lets all welcome in Nigaz. Does nobody do homework? Did the Nigerian folk approve of that? Doesn't Russia have a single person with some American slang? Perhaps they should bring back the KGB? At least they would have avoided this one.

Well... I think we've all heard the old saying, "there's no such thing as bad publicity." But I think in this case we'll find an exception. While negative publicity has built brands like Ozzy Osbourne and Marilyn Manson it all but ended Michael Jackson (yes all you hating hypocrites who are now his fans once again!). Sometimes you want to be seen as corporate, business like, simple. I think Nigaz were trying for that but failed miserably.

Well there's not that much online for Nigaz at this time. Although most references are negative and on news sites at this time. This leads to so many other questions about Reputation management (but that's a whole series of posts).

The lesson in this one? Research is key, know your market. Always make sure that the keywords you are chasing are going to draw positive traffic.

Wednesday, July 1, 2009

Blog Spam

I could have gone on for ages about those SEO India posters but why do the hard leg work when someone already has?

Check out Ninja Commenting on Hobo. I think that post pretty much says it all.

Generally the blog is a good combination of sarcasm and info.