Showing posts with label ask jeeves. Show all posts
Showing posts with label ask jeeves. Show all posts

Monday, April 20, 2009

Jeeves Returns

Well at least to Ask in the UK. Okay, so I wasn't ever the biggest fan of the butler, mostly because I thought it was a poor way to promote a search engine. From a marketing perspective, why ask Jeeves if you could simply "Ask it!" Doesn't it make more sense to "ask it" rather than "google it"? Well it would have a good few years back.

Well I guess that's why Ask never got me to do their marketing. Here in South Africa half the searching public don't even know that there ever was a Jeeves, for others Google is the internet (much like that blue icon is the internet). While still no fan of the Jeeves concept I have to admit it's a blast from the past to see an "old friend."

Will Jeeves make a real return? I don't know, but I'd doubt it right now. While he might work for the British public, I don't see him making full time return to the US, or even the rest of the world for that matter. Jeeves was retired for a good few reasons, I don't know what has changed since then and now. But then again, perhaps the public really are wanting to put a real face to search? Would newer users prefer to have a familiar face to credit their answers?